The Is A Global Non Profit, Caused Based Organization

HIMSS is a global non-profit, caused based organization which is mainly focused on improving health using Information Technology. HIMSS is widely spread all over the globe with its offices in most parts of United States, Europe and Asia. It has its main headquarter in Chicago. This organization was founded at Georgia Institute of Technology and has celebrated its 50th anniversary recently in 2011. HIMSS resent survey of Cloud Computing Adoption in healthcare was amazed to see that 83% of the IT executives are using the cloud services with SaaS-based applications which is the most popular achievement. The key points of this survey includes the following: †¢ 83% of IT healthcare organizations are currently using cloud services, 9.3% plan to, and 6% do not intend to adoption cloud-based applications at all with the balance not knowing the plans of their organizations. In aggregate, 92% of healthcare providers now and in the future see the value of cloud services for their organizations. †¢ 67% of IT healthcare organizations are running SaaS-based applications today, with 15.9% running on an Infrastructure-as-a-Service (IaaS) platform, and 2.4% using Platform-as-a-Service (PaaS) applications. †¢ Augmenting technological capabilities or capacity (48.2%), making a positive contribution to financial metrics (46.4%) and time to deploy (44.6%) are the three most common ways healthcare organizations measure the value of cloud services. The following table shows how healthcareShow MoreRelatedThe San Diego Brain Injury Foundation874 Words   |  4 Pagesworld we live and operate BusComm Enterprises in is becoming increasingly smaller as the development of technology allows us to be more in touch with what is happen on a global scale. 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How Far Would You Agree That ”Animal Farm” Is, As Orwell Himself Described It, A ‘Fairy Story.’ Free Essays

Five down. A word that is used in dermatology. 6 letters. We will write a custom essay sample on How Far Would You Agree That †Animal Farm† Is, As Orwell Himself Described It, A ‘Fairy Story.’ or any similar topic only for you Order Now That’s a tough one†¦what’s dermatology? Itches†¦that doesn’t fit. Scratch†¦I don’t know. I was pondering whether I should go over to that old man who was leaning against the fence. He had been there, in the same position, smiling and nodding at me for the last half an hour. Perhaps I should tell him to get a life? I sighed; I was so bored. Perhaps this is what waiting does to you? Why was I doing this stupid crossword? I should be on the train now, on my way back to Cardiff; there I would be getting drunk out of my mind. What was I going to say to Rob? â€Å"Sorry mate, couldn’t come to your stag do, the train came late?† What a lame excuse. When would that stupid train come? The guard over there was looking happy, probably because he was enjoying watching all us commuters suffer. Perhaps I should show him what it’s like, missing out on pints of free beer, strippers AND my best mate’s stag do. Paranoia had set upon me. I had already started to think everyone was out to get me, and perhaps I was right? No, I hastily corrected myself, they don’t even know me. Why on earth was I paranoid? I mean, I used to take this journey everyday when I was a kid†¦but things change. I was far more aware of everything now. At my feet, lay my briefcase; normally my portfolio would lie there, with all its sketches depicting life. For a brief second, I wished I could go back in time, and no longer feel the intensity of adulthood: having to work to survive, owning a house etc. I closed my eyes wearily. The train still hadn’t come. Frustrated, my instincts told me to just wait, but, ignoring them, I marched over to the guard, and demanded to know when the train would arrive. He gave no verbal answer, and simply gestured at the electronic board above his head. He then walked off, presumably to help some old dear carry her luggage. Not. The notice board told me that my train would be delayed indefinitely. Estimated time of arrival was at least 4 hours away, if not more. I slumped back down onto the red plastic, cheap station seating, and resigned myself to a long wait. I got out my mobile, and began to text Rob, apologising for not being there. My text contained many words of crude language. As I began to text, I stopped. I remembered that I was at a station; where better to observe human life? Here, I could capture normal life, without having to draw forced behaviour. I looked across the crowded arcade. Businessmen, old people, women with severe hair-dos, punks, anarchists, goths, Asians, Africans†¦ no one out of the ordinary. I didn’t know quite what I was looking for, but I knew they would stand out. Just as I looked past the Sainsbury’s outlet, a woman burst in through the door from the high street, almost colliding with the ‘Welcome to Paddington’ sign. She was drenched to the bone, although I didn’t know how; it wasn’t even raining. She had a peculiar look on her face, one of worry and exhaustion, yet somehow triumphant. She ran towards the platform, skidding several times, and ran straight to the guard. I could see her lips moving, but all I could hear was the crackly interference on the intercom. The guard walked off while she was still talking, and she was left standing there, alone. I had never seen such a unique woman in my life. She had auburn hair, naturally highlighted in streaks with a dull ginger colour, bright green eyes almost like a cat, which were opened wide as if she was annoyed†¦ Her eyebrows lowered as I saw her eyes scan across the timetable. What train was she waiting for? I told myself I wouldn’t get involved. She was beautiful, but I already had a girlfriend: a kind generous one at that. No, I didn’t love this woman, but was just enthralled by her. As she sat down, drips of water ran off her hair onto her top. She sat herself down on the adjacent bench to mine, and reached for her handbag. Her hand delved deep inside, and things went flying everywhere. Tissues scattered themselves all over her skirt, leaving bits of white fluff, which contrasted horribly with her blue and burgundy-striped skirt. A lipstick gracefully went sailing out of the bag, flew through the air, until it landed back on the platform. It then slid itself underneath the barrier, on the very edge of the platform. The woman flung more things out of the bag; the Vaseline came out, the lid fell off, and the contains went everywhere; a purse hit an old woman sitting near her who then started mumbling; photos of children and other people; tickets for buses and trains; receipts for petrol, shopping and clothes; a calculator fell out and made a crack sound; a film, mint wrappers, pens†¦anything you can name was in there. Unfortunately, still more things came out. A mirror went flying through the air, straight towards an old man. He looked up just before it struck him, and caught it. I presume he then made a comment about 9 years bad luck as he handed it back, though I couldn’t hear him, as the intercom was going on about cheap luggage cases at GR Cases. Finally, she pulled out, with relish a mobile phone and a hairbrush. She began to brush her hair vigorously using the mirror. She placed it back in, then looked around in horror, at the scene of destruction that she had created. Annoyed (it seemed), she went around this part of the station, picking everything back up. I wanted to help, but I dared not; something was rooting me to the ground. Fear. The woman finally replaced the lipstick back in her handbag, and looked around. Seeing the shops, she walked off towards them. I followed. As I walked towards the commercial side of the station, I made up a cover story. If she noticed I was following and asked me, I would say either a) I thought you were someone else, or b) I need to get some apples†¦wait, but why would I need to go to all the same shops as her? I decided I would only use option a) if asked. She walked into Boots, and I followed. Why was I following her? I had no idea, but this woman interested me. Under the pretence of looking for a toothbrush, I watched her buy some Nurofen, shaving cream, Lynx deodorant, and a razor. Why did she need that? It was ‘guy’ stuff. Finally, she meandered over to the cosmetics area, where she dithered over buying a plum-coloured shade of finger paint stuff. What was it called again? Oh yeah, nail varnish. After about 45 minutes in there, she paid up using her card, and left. ***** During the next 11/2 hours, she went to the luggage shop, Woolworths where she purchased a large bag of pick ‘n’ mix, Sainsbury’s to buy some pasta, and a florist. After coming out of the last shop with a bouquet of irises, she went back to the red plastic bench, and sat down. I waited for a while, and then followed suit. On my way back to the bench, I looked up at the notice board. Two hours before the train arrived. The woman seemed to be getting nervous. She was straightening her skirt, getting rid of every little crease or dent. She sat there, looking agitated for a while. She sneezed suddenly, and looked around, cringing apologetically. Then a train pulled up into the station. This was the 19:56 train pulling in, and she stood up, and ran towards the barrier. People filed out, and the noise level in my head slowly grew, but I could not make sense of it. All I could hear was endless jumble; babbling, talking, but one conversation indistinguishable from another. I could hear this in the background, but in the foreground there was silence, spare her breathing. A friendly old lady was trying to question me, but I could neither see nor hear her clearly. I was looking at her, but yet not seeing her. It was the same with the rest of the passengers: they had no features in my head. All I could see were faces, with one face standing out: the woman’s. Her face had features: exquisite ones, which appeared perfect to me. Everyone else was the same, blank, just going. Her face told a story, one that I was trying to learn. I had become very overwhelmed by this woman. I watched her stand by the rail, lean over, clasping her hands with the rail between them. She stood on the lowest bar, held the bar with both hands and swung. She then leaned completely over the bar, got off it, and just held it with one hand. As the stragglers among the passengers filed out, the train emptied, and her face began to express anguish. As the doors on the one side closed, and the boarding passengers got on, she looked distraught. She ran from one direction to another, trying to find a way to get to the other side of the bar, trying to find a guard. But there was no one to help her. As the train departed, confusion came upon her face. She then slowly sat back down on her seat, and, with a look of determination, looked like no one could make her move. The train left, and the station became emptier. Most people had got on the last train, which had left for Greenwich. My train, however, was still conspicuous by its absence. I should now be at the club with Rob and the rest of his mates, getting more and more drunk by the moment. Out of the corner of my eye, I could see the woman getting out her mobile. It was quite an old model for a person her age: I thought she would have a 3310 at least, since she looked about 23. But no, she had a Sony, with a pullout aerial and tiny screen. She was hitting the keys at a moderate speed, obviously texting. I could just about make out the words ‘Where are you’ from where I was sitting. Then she hit one button hard, and sat back. I heard a faint beep; obviously the message had been sent. The time kept ticking away on the big blue electric clock. The second hand seemed to almost be slowing down, though I doubted that. The timetable kept saying that my train would arrive in one minute less time than last minute, until it said my train would arrive in 45 minutes. However, by that pint, I dared not raise my hopes, as it had said that so many times before I no longer believed it. Time seemed to almost be coming to a standstill, when I heard a sharp horn go, and another train slowly came round the corner into the main station. The woman ran towards the bar again, a fresh look of happiness on her face, but in the corner lay a hint of dread? I wasn’t sure. Her irises in her hand, she stood on the rail, leaning over. Her free hand had nothing to do: it darted from the rail to her pocket to her skirt, and then it held the irises, then back to the bar. The passengers again stopped leaving, and the train was once again emptied. Through the windows a few silhouettes remained, so she looked like she still had a bit of hope. The final three passengers came out, and she fled from the bar, flinging down the irises onto the floor. From my seat, I could see her head held between her hands, and her chest was heaving gently: was she sobbing? She rummaged in her bag for a tissue, and, after wiping her tears away, gently picked up the irises from the ground, and held them in her arms. An old woman, who had seen the plight of the woman and her irises both of which had begun to wilt forlornly, walked over to her, started talking to her about the plight of the rails nowadays (I was now within earshot) and gave her a vase of water for the irises. As she left, the woman began to smile again, seeing the flowers perk up. After two more trains had come and gone, the woman’s spirits had fallen almost irretrievably low and various texts, I saw her call someone, possibly the person who she was waiting for. She was muttering ‘Pick up, damn you, pick up’, and when the answer phone came on, she almost burst into tears. She left a heartrending message, and I saw her visbly choke back tears a few times. Then she hung up, and waited. The woman’s skirt was now crumpled, her top tearstained, the flowers dying, but hope of the person arriving kept a brave smile on her face. However, the smile was not for me, actually, it seemed almost everyone but. She didn’t seem to even notice I existed. Then I heard a message on the intercom: ‘We are very sorry for any delays, but the 19:56 train and the 17:56 trains have been combined. They will shortly be arriving. We are sorry for any inconvenience. Please forward any complaints to the Railtrack Office in Cornwall. Thank you for your patience.’ Finally! My train was actually going to arrive! What’s more, in only a few minutes! But one thing almost scared me: it had combined with the woman’s train. Was it coincidence? Or sheer chance†¦ However, I had no chance to ponder this question as the train pulled in at that moment. The woman ran over to the rail, as I queued to get aboard. From my place in the queue, I was at a good vantage point to see whom the woman was going to reunite with, and the happy event itself. A man got off the train, and the woman was waving at him madly. However, he looked around hurriedly, didn’t appear to see her, and beckoned another woman off the train. At that point, my woman started to look confused, as if feeling why hadn’t he seen her? She was almost at the point of climbing over the rail. The man who had got off the train, and woman with him grabbed each other, and kissed passionately. My woman looked aghast, shocked, and distraught all at once. She then took a sharp intake of breath. The man looked round and saw my woman looking distraught. The woman looked around, and caught my glance. For an instantaneous second we understood each other, then it stopped. I heard him trying to explain, but it was all for nothing. As I boarded the train, I saw the irises hit him in the face, the shopping hit the other woman, and my woman walked off into the darkness, in the direction of the oncoming trains. However, I had no time to find out what happened next, and the train slowly began to accelerate away. I realised that I had been staring at her unashamedly for the last 4 hours, and I felt I knew her; but all she knew of me was a second. The last thing I heard before the sound of the train blocked out everything else was a screech: was it a scream, or simply the doors closing? I realised I would never know, and concentrated on looking forward to the journey: who knows what might happen? How to cite How Far Would You Agree That †Animal Farm† Is, As Orwell Himself Described It, A ‘Fairy Story.’, Papers

Effects of Video Game on Adolescents and Children †Free Samples

Question: Discuss about the Effects of Video Game on Adolescents and Children. Answer: The two articles that are to be put into the conversation in this paper are Violent video game effects on children and adolescents: Theory, research, and public policy and Empathy and violent video games: Aggression and prosocial behavior. The former article is authored by Anderson, Douglas, and Katherine whereas the latter is authored by Happ and Andr. The main topic discussed in the two articles is the effects of a video game on adolescents and children. Craig Anderson is a leading researcher of aftermaths of violence exposure in mass media and together with his colleagues Katherine Buckley and Douglas Gentile, have presented a highly scholarly and extremely sophisticated explication of VVG effects. They have detailed why partaking in violent games can, in fact, promote violence by participants and why the community at large, including prominent journals and newspapers, find it quite challenging to accept the significant amount of carefully gathered evidence which presently exists documenting such ill influences. On the other hand, Happ and Melzer usher the two primary components of research as empathy and content of social media. In this sense, both articles offer relevant information that will help me under-investigated video game content influence on electrical brain process of the adolescents and children. Anderson's study is a must read the piece for scholars with interests in understanding the media violence because it merges a concise summary of previous studies with reports of 3 different significant studies thereby efficiently elucidating the violent video games effects on young adults, adolescents, and children. Indeed, the reported studies in this book give the most compelling and rigorous evidence to present-day about the destructive effects of VVG. Especially, the use of the longitudinal study of VVG effects in Anderson et al. study is on that worth silencing the critics that complain about the short-run, experimental lab research validity. This book is worth being cited by policymakers as the cornerstone in future attempts to tackle the issues about VVG. Similarly, Happ and Melzer have used several previous studies to present the evidence of the adverse effects of violent media on children and adolescents which are explained by different theoretical models for easy understanding by the readers. The use of credible previous studies in these two articles helps present comprehensive background on the topic. Indeed, Happ and Melzer have presented useful empirical examination at the effects of empathy on VVG, and this is blended with the theoretical literature thus helping the readers to note the relationship between VVG and children and adolescents violence. Similarly, Anderson et al. provide a blend of excellent empirical research and theory including authors own studies, and several suggestions for public policy discourses thus leading to a more positive content of the games alongside a more considered videos use. The methodological section in Anderson et al. is, however, well written and identifiable than it is in Happ and Melzer and hence a must for any person who contemplates entering the VVG field. To sum up, the two articles leave readers walking away fathoming that video games are never to be feared, but need to be enjoyed responsibly once the participant has understood the science behind VVG effects. The two articles are significant tools that will assist teens as well as families to remain responsible players. References Anderson, Craig A., Douglas A. Gentile, and Katherine E. Buckley.Violent video game effects on children and adolescents: Theory, research, and public policy. Oxford University Press, 2007. Happ, Christian, and Andr Melzer.Empathy and violent video games: Aggression and prosocial behavior. Springer, 2014.

Management Methodologies of Projects-Free-Samples for Students

Question: Discuss about the various Management Methodologies for making a Projects and Similarities and Dissimilarities between PRINCE2 and SDLC method. Answer: Introduction: Project management methodologies are a set of procedures that are required to be followed for the development of a new type of project, which first came in 1960. This process of developing projects in a skilled and efficient way came into action because business organizations or companies wanted their existing and targeted projects in a more structured method. The parameters needed for implementing this new decision of project development includes communicating, collaborating and getting advise from various departments of the organization or company involved. This report discusses about different types of management methodologies of projects. This report also discusses some project management methodologies namely SDLC and PRINCE2. Discussion: Since the time of invention, the traditional approaches have evolved and new phases and topics are added to facilitate effective project management (Burke, 2013). In the modern times, companies and organizations are implementing these methods to develop their intended projects with a beginning and end. Definition and role: The main definition of these methodologies are the implementation of processes which includes the initiation, planning, beginning work, controlling and closing the work to get the intended objectives. A project is a process, which is temporary and is initiated for the development of a product and service to meet the necessary outcomes (Burke, 2013). The methodologies has a primary requirement for completing the project successfully even under the presence of varied constraints which includes project scope, budget of the project, time required and quality of the product. Another constraint is the acquisition of raw materials intended for getting project outcome. The role of the methods is to control the processes in project management by making decisions and solving problems to ensure the achievements of the intended outcomes. These methods give a skeletal framework to the authorities of an organization or companies to accomplish them in an orderly process. Types: These methodologies are further divided into many types depending upon their process of operation. Though the adopted methodology is different, focus of it should be towards the achievements of required outcomes. PMBOK (Project Management Body of Knowledge) is a type of guide that describes the required work as a set of processes. It also includes three parameters, which must be included as input materials, tools and techniques, output materials (Ojeda Reusch, 2013). The various processes included in this guide are the initiation of work, planning, execution of them, monitor, control, and closure. Agile methods consist of the reaction to outcomes that are unpredictable through incrementing, iterating and providing feedback (Dingsyr et al., 2012). SDLC (systems development life cycle) is a management method that is used to address the concerns of an information system or software for its planning, developing, testing of the system. The main style of this method is initiation, development of concept, planning, design, development, test, execution, repair and disposal (Batra, Malik Dave, 2013). PRINCE2 (Projects in Controlled Environment) is a structured management method whose main effort is given on the division of the project into layered stages that are required to be controlled and managed (Lianying, Jing Xinxing, 2012). The different processes of these methods are the start, initiation, direction, control, management of products, managing boundary and end. Waterfall methodologies include a set of processes that is seen as a continuous flow of system (Newton, 2016). The main instances of this method consist of concept, initiation, analysis, construction, test, development and repair. This portion defines the similarities and dissimilarities between the PRINCE2 and SDLC methods. The basic similarity between these methods is that both of them are used for management of projects. In addition, they have the same processing structure. However, SDLC method is closed by evaluating the end products whereas the PRINCE2 method ends the process by termination. The SDLC methodology is also different in its application to small and less budget proposals. Project life cycle: The project outcome must achieve the goals intended. The project is supposed to include a beginning part, middle part and end part. The major parameters are start, planning, execution and closing. The start process involves the acquisition of the raw materials for the project. The planning part includes the focusing of detailed aspects in the project. The execution process involves the working with respect to the plan. The closing part involves getting the outcome (Burke, 2013). The PRINCE2 and SDLC methods mostly have the same structure when compared to the project life cycle. However, the methods discussed here are more elaborative in context when compared to the procedural structure of the life cycle of the project. Conclusion: Thus, it is concluded from the report that the different methodologies, which are adapted, provide the sole intent of management of projects. However, the methods have a different structure of execution, but the sole requirements are the achievement of outcomes. References: Batra, M., Malik, A., Dave, M. (2013). Formal methods: Benefits, challenges and future direction.Journal of Global Research in Computer Science,4(5), 21-25. Burke, R. (2013). Project management: planning and control techniques.New Jersey, USA. Dingsyr, T., Nerur, S., Balijepally, V., Moe, N. B. (2012). A decade of agile methodologies: Towards explaining agile software development. Lianying, Z., Jing, H., Xinxing, Z. (2012). The project management maturity model and application based on PRINCE2.Procedia Engineering,29, 3691-3697. Newton, R. (2016).Project management step by step: how to plan and manage a highly successful project. Pearson UK. Ojeda, O., Reusch, P. (2013, September). Sustainable procurement-Extending project procurement concepts and processes based on PMBOK. InIntelligent Data Acquisition and Advanced Computing Systems (IDAACS), 2013 IEEE 7th International Conference on(Vol. 2, pp. 530-536). IEEE.

Essay Topics - The Poets Society Essay

Essay Topics - The Poet's Society EssayDead poets society essays are used in schools to help students develop their writing skills. Since they are more difficult, the writers do not learn how to write in the normal way. The dead poets society essay should be read at a later stage in life and the writer will eventually improve his or her writing skills.Many of the people have assumed that the essay topics are dead poems because of the name of the topic. However, the dead poets did not write poetry for the purpose of selling poems in the market. It is known that their poems were very famous. These people wanted to keep their poems alive and popular so that their poems would be read by people. Thus, they decided to use these topics as subjects of the essay.People do not realize that poets are not interesting topics in the first place. Poetry is about the beauty of the soul, while the subjects of the essay are the beauty of the body. These subjects cannot be spoken about. It is better if people write them in the essay topics to make them fresh.The dead poets can be chosen from among the living poets because some of them wrote about the beauty of the soul while some wrote about the beauty of the body. Thus, it can be seen that these poets were writers that really went through the changes of life. There are a number of famous poets who will be the subjects of the essay.The dead poets are considered to be subjects of the essay topics because these poets were mostly poets. They were most famous at a specific time. Thus, these subjects are subjects that are only alive for a short period.Today, people are not interested in writing essay topics that have nothing in them. The topics are invented because they want to help students who do not know anything about this subject.The essay topics are suitable subjects because these subjects have real things to say about life. Thus, you can always come up with interesting topics that will improve your writing skills.

Steinbeck, John Parallels Essays - English-language Films

Steinbeck, John: Parallels Common Ground In many of John Steinbeck's works there are themes and elements that parallel his other works. Steinbeck often tackles the result of people's bad fortune and the realization that their dreams have been destroyed. We can see that in his Pulitzer Prize winning The Grapes of Wrath and his critically acclaimed novel Of mice and Men Steinbeck shows us the results of people having their dreams destroyed. Steinbeck shows us that in his work he gives different characters similar goals and aspirations and has them destroyed in similar ways. In both of the above mentioned books key characters have their dreams destroyed. "Steinbeck often created characters possessing lofty goals; lofty goals in a world of despair and corruption. His characters did not have a dream of tangible luxuries, but a dream of corporal well being and refuge with loved ones"(Thomas 238). In Of Mice and Men, Lennie and George travel to California in order to find work. Once they salvage up enough money, Lennie and George plan on being independent and not worrying about the outside world and its enigmas. George stated "Someday we're gonna get all the jack together and were gonna have a little house and a couple of acres an' a cow and some pigs." (Roberts, 187). George's dream ran deeper than a love for farming and independence. The motivation for this dream was not just a product of the poor state of the country and widespread unemployment, but it was a dream that could ensure a happy ending for Lennie. George is anxious to secure his own place so that Lennie can live the type of life where he can be happy and not be hurt by people who do not understand his simple ways. George would run the farm; Lennie would tend the rabbits. This was Lennies dream, to tend the rabbits. He could think of nothing else more enjoyable than tending the rabbits. "Lennies dram is to have all the rabbits that he can take care of, and his attempts to do the right thing are motivated by his fear that George won't let him take care of the rabbits." (Tedlock 243). In The Grapes of Wrath the Joad family also dreams of moving out west. They do this in hopes of escaping the direful situation in Oklahoma. "Gonna buy a car and shove out west where it's easy living." (Steinbeck 57). The Joads like Lennie and George plan on saving up enough money for their own plot of land. Once this task is accomplished they hope to live a self-sufficient life and rely on one another. They believe that once in California they will find life easier and find all they need in surplus. "Jus' let me get out to California where I can pick me an orange when I want it. Or grapes, there's a thing I ain't never had enough of. Gonna get me a whole bunch of grapes off a bush, or whatever, an' I'm gonna squash 'em on my face an' let 'em run off my chin".(Steinbeck 105). There is clearly a parallel between the themes of these two books. As both works have the same basis for the characters dreams. How the dream mwas destroyed George and Lennie never had their dreams come true. When they arrived at the homestead for work; George and Lennie at once felt hostility from the ranch owner's son Curley. Curley was a sinister short-tempered man possessing little physical stature. From Curleys first encounter with Lennie, Curley was looking for an excuse to fight the simple-minded Lennie. "Curley develops a hatred for the bigger man which will be expressed in his desire to mutilate Lennie in the final scene." (Magil 4296) Lennie ended up killing Curleys wife. This was not a malicious act however. It was an accident that had an unfortunate consequence. "Lennies greatest difficulty is remembering. While he never plans to do anything wrong, he simply cannot remember what is wrong and what is not." (Magil 89). That consequence being the death of Curley's wife, and that Curley ordered the men to kill Lennie. The workers assembled and took up arms. George knew that the men were not out to right a wrong, but out to seek vengeance. George decided that he must kill Lennie. George knew that this was the only solution that would spare Lennie the misery that would be inflicted on him by Curley and his men. Like George and Lennie the Joads never saw their dreams materialize. They to were

Old Spice Ad Analysis Essays

Old Spice Ad Analysis Essays Old Spice Ad Analysis Essay Old Spice Ad Analysis Essay December 11, 2012 Comp I Advertisement Analysis Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical appeals, logical fallacies, and â€Å"the male gaze. † The function of marketing is to either increase the number of customers or increase the rate of use among current customers. The number of customers can be increased by converting customers from competing brands, developing loyalty to the brand among current customers, or expanding the total market for the product class. The more ads they make, the more they in turn have to make in order to get our attention, it’s led to a vicious circle of clutter† (PBS Frontline: The Persuaders). Advertising is a battle of which company can fill up the most empty wall space. Consequently, cities turn into a mass chaos of posters and billboards. Subway tunnels have now been turned into moving pictures, to produce almost a â€Å"commercial† if you w ill. The buses themselves have been turned into moving billboards. Nowadays the thirty-minute block for a television show is about 15 minutes worth of advertisements and 15 minutes of the actual show. Along with that, many people are actually being paid to be an advertisement, whether it be standing out in front of a building with a sign, or putting a company decal on their car. Advertisements, likewise, cannot be escaped. However, often advertisers have to be sure and not â€Å"over do† their advertisements, or else the audience in which they are trying to appeal to will become annoyed. Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. These ads are designed not only to get their product noticed in the marketplace, but also to eclipse other lines of men’s body wash. The Old Spice commercials imply that by using their product, a man will be or become more similar to the Old Spice man, or in other words, the ultimate man. The Old Spice advertisements capture men by reaching out to the needs of women, giving the ideal image of what a man should be and how he should smell, and by creating a sexual theme that attracts attention. The bottles used for all Old Spice products have red incorporated within the design. This is because red is the color of attraction. That is why red always surrounds Valentines day. Red can also signify power and strength. The Old Spice design tries to go with a classic, authentic look. It wants to appeal to a variety of ages. It has a very sophisticated look (Keitel). In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women. Women have many opinions on commercials that deal with men’s products, and if they like the commercials, they will be more apt to either buy the product themselves or influence the men they know to buy it. Advertisers not only use sexual appeals to attract attention to their ads, but to position their brands as sexual and to suggest that sex-related benefits can ensue to the brand purchasers. In Old Spice’s current ad campaign, there are a series of commercials using different actors and sports stars that are very fit and good looking to highlight their body wash. In the ad they use ex-NFL wide receiver Isaiah Mustafa, promoting elements of masculinity, sex appeal, and humor. In the ad, Mustafa is coming out of a shower dressed only in a towel, saying in a deep voice, â€Å"Hello, ladies†, and then continuing to talk directly to women viewers, telling them to look alternately at him and then the man sitting next to them for the implied comparison in which no normal man would come out very well. The commercial then continues with rapidly shifting scenes that show Mustafa in romantic fantasy? like settings designed to appeal to women. He is shirtless on a sailboat at sunset, then holding tickets to â€Å"that thing you love†. The tickets then turn into diamonds, and finally then ad ends with Mustafa sitting shirtless on a white stallion on a tropical beach. The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the â€Å"ultimate man†, or as the slogan used in the ads says, â€Å"Smell like a man†. The ad makes a man react emotionally and appeal directly to his masculinity, vanity, and even his insecurity in being able to impress, attract, and keep women happy. This ad also portrays the idea of â€Å"scopophilia†. Scopophila is known as the pleasure in looking; by this, women want to have a pleasure in looking at their man, and the only way that will happen is if he uses Old Spice. In addition to appealing to women’s tastes and a man’s emotional need to smell like a manly man and attract a woman, this commercial uses the old reliable advertising strategy – sex sells. A sexually themed commercial can appeal to both men and women, and is sure to attract attention. Men and women are often portrayed in a sexual manner in ads of products that have absolutely nothing to do with sex itself. However, the sexiness of the advertisement causes people to remember the ad, and thus the product. This sexiness in advertising is enhanced and affected by the physical attributes of the models, their movement or actions, their interactions if there is more than one model, and the special effects provided by the camera. The desired result is achieved, because of the sexual nature of the ad, a fit and good-looking man talking directly to women in a seductive voice and in a romantic location. People, both men and women, stop what they are doing and watch. Sex can make the beholder feel young again. Sex may also reassure men of their masculinity and women of their femininity. The sexual content of the commercial also does more than grab people’s attention, it helps them remember the ads. The Old Spice ads are successful because they make an impression on people and lead to discussions with other people who have seen them. The advertisers do have to be careful with the use of sex appeal in these ads. If the sexual content is overdone, it might not work as intended. They need to make sure that people are not so distracted by the sexual appeal of the ad that they do not remember what the ad was for in the first place. It does not do any good to create a sensual or sexual message when all they can remember is the image and not the brand name. Therefore, advertisers need to make sure the sexual/sensual image being used is connected in some way to the product or service being promoted. This will create a link between the two and make the viewer much more likely to remember the product or service being advertised. When making a sexual ad, producers must tailor the message to the people they are targeting, which includes understanding the audience’s feelings and beliefs on public sexuality. Women have a different viewpoint on the subject of sexual appeal in advertisements. The objectification of women in advertising campaigns has significant psychological implications. It socializes women to think of them in the manner in which they are depicted, and causes them to engage in self-objectification. When women view advertisements featuring thin female models, it causes them to think that their own bodies should also be thin, creates anxieties relating to their weight, appearance, body satisfaction, and creates a negative mood. Thus, their body image causes them to suffer emotionally and psychologically. Bordo states in her essay, â€Å"Today, as many as one million men – and eight million women – have an eating disorder. † Perhaps, by buying the advertised items, the viewing audience of women believes they will instantly become taller, thinner, younger, and prettier. This is not the same psychological effect experienced by women who view ads with female models of average proportions, or with no female models at all. Objectification of women in advertisements and emphasis on the size of their breasts has created a society of cosmetically enhanced, large-breasted women. Their self-image is predicated on the medias portrayal of a desirable woman. In order to have high self-esteem, and see themselves as attractive and valued women, many females feel this enhancement is necessary. Most human consumption is a result of a drive to satisfy sensuous desires. Advertising uses sexual images to encourage this consumption. People become dissatisfied with their imperfect selves, and seek to become perfect by buying the sexually charged products. Sex is an easy way to get the attention of males and make a product seem desirable. Women are objectified, and men are swayed to purchase the product and as a reward, get the women. The women represented in these ads are all beautiful and physically well endowed. Men are stimulated by the immediate physical sexuality in the ads, whereas women seem to be more stimulated by the sexuality for the romantic aspect of it. Men want to get the women. Women want the sexuality for the promise of the future. There seems to be no question that the use of sexuality in advertising helps to sell a product. However, when sexuality is used, the concept is true that there is greater consumer interest in observing the ads. This increased consumer interest often leads to the purchase of the advertised product. Bordo, Susan. â€Å"Beauty (Re)discovers the Male Body†. Writing Analytically with Reading. 2nd ed. EDS. Rossenwasser, David and Jill Stephen. Boston: Wadsworth, 2012. 821-843. Print. Keitel, Victoria. â€Å"Old Spice Analysis. † Personal. PSU. n. d. Web. 11 Nov. 2012 Rushkoff, Douglas. â€Å"The Persuaders. † PBS Frontline. 9 Nov. 2004. Web. 11 Nov. 2012